The platform is rolling out a new feature that allows them to lessen the amount of AI-made videos appearing in their timelines. This initiative comes as the company announced that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a rise in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A considerable share of this output is classified as mass-produced AI material, a term for substandard, mass-produced content that is often nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, from AI artwork to educational videos, and we aim to offer the community the power to see more or less of that, depending on their own likes,” said a spokesperson.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its app labeled as made with AI. In total, over 100 million videos are submitted to the app every day, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Members will be in a position to reduce or increase the volume of AI-generated videos they view by using the topic control setting in the platform and choosing “AI-generated content”. Other topics that currently be controlled under the tool include current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate content makers to tag “realistic” artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is without a tag can be taken down under its user guidelines.
In addition, the app will now attach an “AI-made” watermark to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is additionally establishing a two million dollar awareness program for specialists and organizations to develop informative material about ethical AI use. This program will benefit charitable organizations specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, during discussion over intentions to make redundant numerous review team members in the United Kingdom. It is set to cut hundreds of positions in its content moderation team in London, with labor groups and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. The company announced a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to combine staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is where a lot of the machine support is really helping us work at speed.”
